About Elementals
Scientific personality assessments, enriched with the wisdom of Norse mythology
Our mission
Elementals makes scientific personality insights accessible to everyone. We believe that self-knowledge is the key to personal growth, better collaboration and more effective leadership. By combining the proven Big Five model with the narrative power of Norse mythology, we make personality assessments not only reliable, but also recognizable and inspiring.
Our approach
Elementals is built on three layers that together form a complete personality profile.
Scientific foundation
The Big Five model (OCEAN) is the most validated personality model in the world, with more than 10,000 peer-reviewed publications. Each assessment measures five dimensions and fifteen facets.
Narrative enrichment
Sixteen Norse mythology archetypes give your score a recognizable face. From Odin the Wise to Freyja the Connector — each archetype tells the story behind your numbers.
Five elements
Earth, Water, Fire, Wind and Aether — five elements that directly correspond to the Big Five dimensions. Intuitive to understand and easy to remember.
For whom
Individuals
Discover your personality profile, track your development over time, and get AI-driven insights. Start free with a full assessment.
Coaches
Enrich your practice with scientific assessments. Manage clients, create custom frameworks, and use AI advice for deeper coaching conversations.
HR professionals
Team insights, benchmarks and organization-wide analyses. Understand team dynamics and build balanced teams based on data.
Our values
Transparency
Our methodology is open and verifiable. We publish our scientific foundation and explain how scores are calculated.
Privacy
Your data is yours. GDPR-compliant, no selling to third parties, and full control over your data with data export and account deletion.
Accessibility
Scientific insights don't belong behind a paywall. Our free assessment gives a full result — no teaser.
Growth
We believe in continuous development. Each profile contains not only your current state, but also concrete growth directions and shadow sides to work on.
The team
Elementals is a product of Theuws Consulting, founded by Richard Theuws. With a background in technology and personal development, Richard combines his passion for psychology with software engineering to build a platform that helps people understand themselves better.
Richard Theuws — Founder of Elementals
Richard Theuws is a software engineer and founder of Theuws Consulting. Alongside building applications for entrepreneurs and consultants, he has spent years following personality research — Big Five, narrative psychology, archetype theory. Elementals is what emerges when those two worlds meet.
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Questions, feedback or collaboration requests? We'd love to hear from you.
Begin your discovery
Discover your personality profile with a free, scientifically validated assessment.